An emotionally driven and ironically humorous billboard from the Lung Association. Not only attention grabbing but delivers it’s message quickly and effectively.
Great Design.
Learned lessons: humor, emotion, simple and to the point, potentially hurtful to smokers ego…  but that’s kinda the point.

I recently came across this clever little ad and thought I would share it. Great for brand building but it is very location specific, and like all brand awareness campaigns takes a lot to make it worth while. Not really great for your average small business that has an even smaller advertising budget. The interactive [...]